Word association. “Light pink lipstick.” Go. Fine, I’ll start: cashmere twin sets, a tennis racquet, a white visor, a string of pearls, a lawn. Um, horses? Polo collars, popped, and my grand-mère, the one who prefers we call her by her first name?
All reasonable—but not entirely fair. Light pink lip color has a bad rap, because that’s what happens when you’re the preferred shade of anyone who’s ever driven a golf cart without having stolen it. Chosen out of a lineup, it’s the palest, the least obtrusive, the most unassuming. It’s just there.
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But for all those connotations, pale pinks are so much more versatile than we’re giving them credit for: They’re soft and subtle in their sheerer incarnations, a mod pop of color when they’re opaque. I hereby declare a widespread recovery effort to take light pink lipstick off the golf course and put it back where it belongs—so, like, pretty much everywhere. Get in on it with these 10 unbeatable picks.
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